Branding
Our brand point of of view as an emotional perception, beyond only a recognized name and logo, is attention to two conception and emotional parts. If we assimilate a brand to an iceberg and emotional needs of target market to a depth and broad ocean, a major part of iceberg like a brand is located in the depth of this ocean which is not observed but has a great importance in branding in relation with emotional needs of objective market.
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Junaid sarfarazian
As a branding consultant who has studied MBA Read more